ICICI-WINFRA’s EXPERIENCE IN MARKETING VARIOUS PROJECTS

ICICI-WINFRA has been actively involved in marketing various infrastructure projects to international investors across the globe. The company officials have travelled extensively to various countries such as U.S.A. U.K. Japan, Germany, France, Singapore, Israel, Italy, China, Philippines etc. and marketed various projects to International Investors. On behalf of State and Central Governments and their agencies, the company has also made presentations on various infrastructure projects to visiting delegations from abroad. ICICI-WINFRA’s experience in marketing some of its projects is as follows:

• For marketing Gem and Jewellery Park (the sector specific SEZ), ICICI-WINFRA organized various road shows in cities like Mumbai, Delhi, Surat, Ahmedabad and Kolkata. Officials of ICICI-WINFRA visited various cities like Bangalore, Hyderabad, Bhubaneswar, Patna and Guwahati for meeting the potential buyers of space in the Park. ICICI-WINFRA also coordinated with promotional agencies like Gem & Jewellery Export Promotion Council, World Gold Council, Platinum Guild International and also participated in various exhibitions for marketing the project.
  
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• For marketing Toy Industrial Park, ICICI-WINFRA prepared information brochure, application kits and other promotional literature. ICICI-WINFRA officials went to Germany for participating in International Trade Fair at Nurenburg for this project. The result is very promising – 100% of the space in the park is sold well before completion.
• For the restructuring of Bengal Chemicals & Pharmaceuticals Ltd. (BCPL) a sick unit under BIFR, ICICI-WINFRA has found out a suitable buyer for a 4 acre plot of land belonging to BCPL with the restriction on residential use. After this deal BCPL will come out of the purview of BIFR.
  
• For development of two green-field mega coal mines at North Karanpura Coalfields of Central Coalfields Ltd (CCL) by Coal India Limited with private participation, ICICI-WINFRA analysed various options and then suggested the route of Joint Venture. As the structure suggested was first of its kind, ICICI-WINFRA initiated discussions with many leading national & international mining companies who showed extensive interest in the project and based on this feedback ICICI-WINFRA submitted a Project Attractiveness Report.
• ICICI-WINFRA worked with Jharkhand State Mineral Development Corporation (JSMDC) for selecting Joint Venture Partner for captive coal mining projects. ICICI-WINFRA evaluated the bids received by JSMDC and based on its recommendations, suitable JV partners were selected by JSMDC and commencement of work has also started.
• Due to its parentage, ICICI-WINFRA has strong bondage with multinational agencies like World Bank, Asian Development Bank, JBIC and hence was instrumental in convincing the Asian Development Bank to take up the West Bengal North South Corridor Project during a meeting with ADB officials in Manila as part of West Bengal delegation in 1998. Finally, ADB has provided a loan of USD 210 million for implementation of this project.
  
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